Category study on online advertising – the stress test for online as an advertising medium. Examining the performance of the medium when being featured more prominently over conventional media in media plans.
Category study initiated by Procter & Gamble and pilot. Joint study conducted by United Internet Media, Sky Media Network, TOMORROW FOCUS, Yahoo! Deutschland, Interactive Media, Microsoft Advertising and G+J Electronic Media Sales.
Impact experiment: quality of contacts from TV vs. online video
The primary findings of the first study comparing TV commercials and online video commercials across multiple placements and under valid conditions.
Joint study conducted by United Internet Media and Plan.Net.